BBA

    BBA
    Chaudhary Charan Singh University, Meerut
    THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) PROGRAMME
    COURSE CONTENTS
    SEMESTER-ITheoryINT.Total
    BBA-101:Fundamentals of Management7525100
    BBA-102:Organizational Behavior7525100
    BBA-103:Managerial Economics7525100
    BBA-104: Accounting and Financial Analysis7525100
    BBA-105:Business Law7525100
    BBA-106:BusinessOrganization and Ethics7525100
    BBA-008: Environmental Studies (Qualifying paper)100
    SEMESTER-II
    BBA-201:Quantitative Techniques for Business Management7525100
    BBA-202:Business Communication7525100
    BBA-203: Human Resource Management7525100
    BBA-204: Marketing Management7525100
    BBA-205 Business Environment7525100
    BBA-206: Fundamentals of Computer7525100
    BBA-207:Assessments on Soft Skill Based on Presentations/ G.D/ Personality traits100
    SEMESTER-III
    BBA-301: Advertising Management 7525100
    BBA-302:Team Building & Leadership 7525100
    BBA-303 Indian Economy 7525100
    BBA-104: Accounting and Financial AnalysisBBA-304:Customer Relationship Management 7525100
    BBA-305: Management Information System7525100
    BBA-106:BusinessOrganization and EthicsBBA-306: Income Tax Law & practice 7525100
    SEMESTER-IV
    BBA-401:Consumer Behavior 7525100
    BBA-402:Financial Management 7525100
    BBA-403: Production& Operation Management
    7525100
    BBA-404:Sales& Distribution Management 7525100
    BBA-405:Research Methodology 7525100
    BBA-406:Entrepreneurship& Small Business Management 7525100
    BBA-407:Computer Oriented Practical & Viva-Voce 100
    SEMESTER-V
    BBA-501:Arithmetic Aptitude 7525100
    BBA-502: Aptitude Reasoning 7525100
    BBA-503:General Business Awareness 7525100
    BBA-504:General English 7525100
    BBA-505:Elective Paper M-1/ F-1 7525100
    BBA-506:Elective Paper M-2 / F-2 7525100
    BBA-507:Summer Training Project Report based Viva-Voce 100
    Note: Paper code BBA-501, BBA-502, BBA-503 and BBA-504 will be of multiple-choice objective type questions.
    SEMESTER-VI
    BBA-601:Strategic Management & Business Policy 7525100
    BBA-602: Operation Research
    7525100
    BBA-604:Economic and Industrial Law 7525100
    BBA-504:General English 7525100
    BBA-605:Elective Paper M-3/ F-3 7525100
    BBA-606:Elective Paper M-4/ F-4 7525100
    BBA-607: Comprehensive Viva-Voce
    100
    The Elective papers in the functional specialization will be as follows:
    Marketing:
    1. M-1 Rural Marketing
    2. M-2 Service Marketing
    3. M-3 Retail Management
    4. M-4 Digital Marketing
    Finance:
    1. F-1 Corporate Taxes-Direct and Indirect Tax
    2. F-2 Financial Institutions & Investment Management
    3. F-3 Cost and Management Accounting
    4. F-4 Company Accounts